Enhancing the Guest Experience Through Premium Self-Serve Lobby Solutions

How we helped Ibis Budget Manchester Airport Hotel deliver a guest-focused solution for easily accessible refreshments at any time of the day.

REVOLUTIONISING GUEST CONVENIENCE

Located near Manchester Airport, Ibis Budget Manchester caters to over 300 guests daily, many of
whom check in late at night or depart early in the morning.

the challenge

To meet the diverse needs of these
travellers, the hotel required a convenient grab-and-go solution that would provide 24/7 access to
food, drinks, and coffee. The solution also needed to be hands-off for the staff, adding no additional
workload, while driving extra revenue from previously underutilized areas of the hotel.

The primary objective was to deliver a guest-focused solution that provided high-quality, easily accessible refreshments at any time. The solution needed to be attractive, reliable, and profitable, with a broad selection of products that would enhance the guest experience and drive positive feedback.

A Solution To Enhance The Guest Experience

Ibis Budget Manchester partnered with Selecta to introduce a premium self-serve lobby solution
designed to enhance the guest experience and boost hotel revenue.

  • Foodies Grab & Go Smart Fridges: stocked with a variety of fresh sandwiches, salads, branded snacks, and cold drinks, these fridges provide guests with contactless payment options and 24/7 access. To further enhance convenience, the fridges also offer non-food essentials such as toiletries, giving guests everything they need at their fingertips.
  • Lavazza coffee corner: guests can now enjoy high-quality, barista-style coffee and tea at any time, ensuring a premium experience for both late arrivals and early departures. This self-serve coffee station provides convenience and elevates the hotel's service offering.
  • Fully managed service: Selecta's end-to-end solution takes care of everything, from installation to regular, data-driven restocking and maintenance. By leveraging real-time data analytics, Selecta optimises the product range to meet guest preferences while reducing waste, ensuring a seamless, efficient service that requires no additional work from hotel staff.

 

The result

The new lobby solution has significantly enhanced the guest experience, providing convenience and variety that meets the demands of all types of travellers. The impact has been overwhelmingly
positive, with the following benefits:

24-hour access

Guests now enjoy round-the-clock access to refreshments, giving Ibis a
competitive advantage over other hotels in the area.

A range of food items

Guests have access to a diverse range of products to suit different dietary requirements and different parts of the day.

Great tasting coffee

Guests can enjoy a great cup of coffee, tea or chocolate from the self-serve Lavazza bean-to-cup machine.

Increased guest satisfaction

Guest feedback has been highly positive, with many noting the convenience and quality of the food, drinks, and coffee available at any time. This has contributed to higher satisfaction scores.

Revenue generation

Previously unused space has been transformed into a profit-generating area through a revenue share model, providing a new and valuable income stream for the hotel.


Staff Efficiency

The fully automated system requires no additional work from the hotel team,
allowing staff to focus on delivering exceptional service in other areas of the hotel.


OUR GUESTS LOVE THE CONVENIENCE AND VARIETY, AND WE'VE SEEN A NOTICEABLE IMPROVEMENT IN GUEST SATISFACTION SCORES SINCE THE INTRODUCTION OF THE LOBBY MARKET
– Hotel Manager
Ibis Budget Manchester Airport

Conclusion

By implementing Selecta’s tailored, self-serve lobby solution, Ibis Budget Manchester successfully addressed the needs of its guests while creating new revenue streams. The fully managed service not only improved guest satisfaction but also provided the hotel with a hands-off solution that seamlessly fits into its operations. Selecta’s technology-driven approach ensures continuous optimisation, making it a valuable partner for hotels looking to enhance their offerings and boost profitability.

Ready to elevate your guests' experience?

Complete the form and we will call you back to discuss your hotel's self-serve food and beverage needs.